Two girls laughing together in Flydays school uniforms

Parents - Science of Comfort Summary

We all want the best for our kids.

And you already know their uniform isn’t it: sweaty in September, freezing in January, scratchy all year, peeled off the second they’re in the door. That’s not just annoying. Here’s the UK’s NHS occupational therapy guidance:

A girl in a school uniform sitting by a classroom pillar, uncomfortable while classmates work behind her

“Children use significant mental energy trying to ignore how their clothes feel. It makes it harder to pay attention and follow instructions, and can lead to difficult behaviour.”

NHS Occupational Therapy Guidance

And that’s the tip of the iceberg. There’s a remarkable amount of research on this, and we’ve compiled it all. A sample:

The evidence

A sample of what the research shows

Peer-reviewed
34%

In a University of Massachusetts study, a third of the difference in students’ academic results lined up with how hot or cold they were in their clothes. Put simply: uncomfortable children underperform on the day. And right now, uncomfortable is the only option, because it is all the current uniform suppliers offer.

University of Massachusetts

Reporting
94%

Of women at the top of business played sport as girls. Yet Cambridge found girls in skirts play less: you cannot do cartwheels, or cycle on a windy day, in a current school skirt. What they wear shapes what they attempt.

EY and University of Cambridge

Where your money actually goes

A standard school jumper costs a couple of euro to make. Parents pay up to €47.

The difference isn’t quality. It is a chain of middlemen, each adding a margin. Flydays cuts that chain, and the savings go into the fabric instead.

What you both get

For your child: a uniform that performs like sports kit. A merino wool jumper, a shirt made with Sorona (the stretchy, breathable fibre used in premium sportswear), under-shorts with every skirt, and waists and hems that grow with them.

For you: sized by school year, ordered from your kitchen, delivered to your door, easy exchanges, and no queue in an industrial estate. All at the same price you pay now, or less.

The Flydays jumper, a folded navy V-neck in a soft brushed knit