The Traditional Way
Factory → Sourcing agent → Importer → Retailer → You
The Flydays Way
Flydays factory → You
Why We Can Do This
Sara, Mark, and Helen have worked together for over a decade. Helen runs our manufacturing operation in China. Sara is the CEO in Ireland. Mark looks after brand and customer experience. There is no separation between the people who design a Flydays garment and those who make it. That connection is the reason you get a better uniform at a familiar price.
CEO Sara Banks, CMO Mark Duckenfield and Head of Production Helen Xu along with Sara and Mark's four boys left to right: Felix, Benji, Milo and Ruben - Melbourne, 2022
Flydays owns its own supply chain.
In a traditional supply chain, a uniform passes through multiple independent companies before it reaches you. Each adds its own margin. By the time the garment arrives, the majority of what you paid has gone into overheads, intermediaries, and inventory risk, not into the fabric or the stitching.
That makes a real difference. More of what you pay goes into the product itself, and because the factory is our own, we get to set the standards, the pay and the conditions, and we're there in person to ensure our company values are being upheld.
Where your €50 goes
A standard acrylic school jumper can be produced in China for €2.80. The price you pay at the school shop is around €50. That gap, €47.20, is not quality. It’s a system.
| Traditional supply chain | Flydays | |
|---|---|---|
| Materials | 5% | 20% |
| Labour | 8% | 13% |
| Factory margin | 12% | — |
| Importer margin | 8% | — |
| Warehousing Flydays: internal warehouse & fulfilment | 20% | 6% |
| Waste & dead stock | 7% | — |
| Post & packaging | 10% | 12% |
| Margin | — | 20% |
The rows marked — are costs that simply don’t exist at Flydays. We removed them. What we did with the savings: we put it into materials and construction.
